Alexander Bentley is Professor and Chair of the Department of Anthropology at the University of Tennessee and coauthor of I'll Have What She's Having: Mapping Social Behavior and The Acceleration of Cultural Change: From Ancestors to Algorithms (both published by the MIT Press). O'Brien is Provost and Professor of History at Texas A&M University–San Antonio and the coauthor of I'll Have What She's Having: Mapping Social Behavior and The Acceleration of Cultural Change: From Ancestors to Algorithms (both published by the MIT Press). When fake news seems indistinguishable from real news and when the internet offers a cacophony of voices, they warn, we can't afford to crowdsource our decisions. Finally, they show that decisions can be ranked according to transparency of choice and social influence. The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady they consider Warren Buffett's investment strategy and they chart the “dancing landscape” of a college applicant's decision-making environment. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. Economists have largely discarded the idea that agents act rationally and the market follows suit. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Humans originally evolved in a world of few choices. How people make decisions in an era of too much information and fake news. If you can’t find the resource you need here, visit our contact page to get in touch.Įstablished in 1962, the MIT Press is one of the largest and most distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design. The MIT Press has been a leader in open access book publishing for over two decades, beginning in 1995 with the publication of William Mitchell’s City of Bits, which appeared simultaneously in print and in a dynamic, open web edition.Ĭollaborating with authors, instructors, booksellers, librarians, and the media is at the heart of what we do as a scholarly publisher. Today we publish over 30 titles in the arts and humanities, social sciences, and science and technology. MIT Press began publishing journals in 1970 with the first volumes of Linguistic Inquiry and the Journal of Interdisciplinary History. International Affairs, History, & Political Science.MIT Press Direct is a distinctive collection of influential MIT Press books curated for scholars and libraries worldwide.
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